Hosted by Design Society, the initiative solicits curation ideas both offline and offline for design exhibitions; from the contest entries, the expert judge committee will select the top three (one to be awarded the gold prize and two the silver prize). The gold-prize-winning idea will be released on various platforms and media outlets and fulfilled by the Park View Gallery of the Sea World Culture and Arts Center operated by Design Society.

The initiative openly invites people from all quarters of society to contribute. This will appeal to the wider community of cultural professionals and practitioners to join the ranks of curators and support and groom youngsters of the new generation that have a unique understanding and interpretation of design exhibitions. It will also enable those in the design industry to know more people and deepen the bond with others and help visitors better understand and appreciate design exhibitions and their curation schemes.  

The project hopes to expose more people to cultural, educational and design programs and researches so that they can become more informed and appreciative, and thus enrich people’s life and give design professionals inspirations.